The Rivals United Gala video, produced by Jason Lopez, showcases the red carpet premiere charity gala of Jack Baric's film, A City Divided, which chronicles the history of the USC vs. UCLA football rivalry. The documentary was produced to serve as a catalyst for a marketing campaign, created by Baric, to raise funds for cancer research. To date, Rivals United for a Kure has raised nearly $2 million dollars for the cancer hospitals at UCLA and USC.